Publications by melissa paschall
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Case Studies
Reaching High-Value Markets
Accessing high-end markets can be lucrative for farmers. But doing so not only requires specialized skills and technology but also relies on direct market linkages. What can we learn from a multisector effort to help cocoa farmers in Ghana produce premium beans?More
Case Studies
Certified Cocoa
This case study describes efforts to meet growing industry demand for certified cocoa by rapidly scaling up a network of certified farmers in the cocoa-producing countries of Ghana and Ivory Coast.
By working through supply chain companies and trader networks, the project was able to...More
Case Studies
Dried Beans in Ethiopia
This case study focuses on collaborative efforts to link white pea bean farmers in Ethiopia to canning factories and retailers in the U.K. It explores the benefits and risks of working closely with a key intermediary and of tailoring a supply chain to meet the needs of a lead retailer.More
