Seed Systems Regulatory Flexibility to Address...
This paper addresses a gap in current literature regarding the role of law and regulation in linking the informal and formal seed sectors. Drawing...more
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Publisher:
- Catholic Relief Services
- International Center for Tropical Agriculture
Manuals | July 10, 2008
Identifying Market Opportunities for Rural Smallholder Producers
This manual combines market research, product concept evaluation and business analysis techniques that enable practitioners to identify market opportunities for rural agro-enterprise development projects within a defined area or territory. The guide provides a simple and systematic participatory method for gathering market information to identify products and services for agroenterprise development. The manual is a new edition of a document published by CIAT.
CONTENT
- Preface
- Introduction and Background
- 1. Marketing Concepts and Forming a Market Research Time
- 2. Designing and Conducting a Rapid Market Survey
- 3. Assessing and Selecting Market Options
- Appendix 1: Format for Preparing ad Production System for a Crop
- Appendix 2: Financial Profitability Model for a Product: Example of Lulo
- Appendix 3: Format for Ranking Market Options
- Glossary
- Bibliography
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